10/5/2023 0 Comments Pinterest paid ads![]() ![]() Users might not come to Pinterest knowing exactly what they’re looking for, but they come to the platform seeking inspiration, and usually find it. When people feel inspired, they’re most likely to make decisions and take action. But why is this good for you as a business? As Pinterest users want to discover new products and brands, the ads are designed to work with this journey so as not to interrupt the browsing experience. According to Pinterest’s data, 85 percent have bigger baskets with a higher order value and they’re also more open to new brands as well as being more loyal to a brand when they find one they love.ĭiscovery and trends are at the heart of pinterestĭiscovery is what makes Pinterest the social platform it is. The platform even surveyed 9000 users across seven markets and nearly half said that an online place devoted to inspiration is more important now than ever.īig spenders: Shoppers on Pinterest buy and spend more than shoppers on other competitive platforms. ![]() Instead, it has become an inspirational hub for users to escape, find, make, do and buy. Many accuse social platforms of being toxic environments, where users get drawn into comparative behaviour or fall victim to negative comments. Before shoppers even know exactly what they’re looking for, they can find it on Pinterest.Ī positive environment: As great as social media can be, it has earned a bad rep over recent years. It’s there to inspire and connect with customers using visual assets while they’re in the browsing phase of their shopping journey. Unique by nature: Pinterest is uniquely positioned to other social media platforms. How the channel can engage customers at different stages of their shopping journeyĪvailable ad formats and upcoming new releases What makes Pinterest different to other social channels Read our blog to find out the ins and outs of advertising on Pinterest, what makes it different to other channels and how it can help you grow your business. ![]() Plus, with over 431 million monthly users and 46 percent of weekly Pinners discovering new brands and products on the platform, we can’t think of any reason to not be trialling Pinterest. Combining impressive visual discovery, influenceable users and unsaturated advertising opportunities, Pinterest has fast become an inviting channel to introduce into your marketing efforts. ![]()
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